Press release

adidas and the Croatian Football Federation announce long-term partnership

01.08.2026.

adidas and the Croatian Football Federation announce long-term partnership

adidas and the Croatian Football Federation (HNS) today announce a long-term partnership, with adidas becoming the official kit supplier and strategic partner of all Croatian national football teams. The agreement covers the Croatian men's, women's and youth national teams and comes into effect immediately, bringing together adidas with one of international football's most recognisable national teams. 

Croatian football has established itself as a consistent force on the international stage, earning admiration worldwide through a combination of technical quality, competitive spirit and a strong footballing identity. Through this partnership, adidas and the HNS will work together to support the continued development of the national teams while inspiring the next generation of players and fans across the country. 

The men's team will make its debut in the new jerseys in September during the UEFA Nations League. 

The launch of the new Croatia range, spanning match kits, training wear and culturewear, will be supported by a dedicated campaign celebrating the partnership and Croatian football culture. The range combines on-pitch performance products with lifestyle-focused pieces, offering players and supporters a collection that extends beyond the game.

 

Marijan Kustić, President of Croatian Football Federation, said: "This is an important moment for Croatian football and for the Croatian Football Federation. We are proud of everything our national teams have achieved, but we are equally focused on what lies ahead. adidas is one of the world's leading sports brands, with a rich football heritage and a proven commitment to excellence. We are delighted to begin this new partnership and look forward to working together as we continue to develop Croatian football at every level."

Sam Handy, GM adidas Football, said: "Croatia has created a remarkable football story and established itself as one of the most respected national teams in world football. We have immense respect for the passion, talent and ambition that define Croatian football, and we are proud to begin this new partnership with the Croatian Football Federation. We look forward to supporting all Croatian national teams in the years ahead and helping write the next chapter of their journey."

The partnership reflects a shared commitment to performance, innovation and the future development of football in Croatia. Together, adidas and the Croatian Football Federation will work to support athletes at every level of the game while strengthening the connection between the national teams and football fans across the country. 

Starting today, Croatia national team fans can exclusively pre-order selected items from the new HNS x adidas collection through the Croatian Football Federation’s official online store. The full collection and its design will be unveiled in September, when pre-orders will also begin shipping.

Be among the first to secure a piece of the new era of the Vatreni.

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