HNS and Kadena prepare new World Cup and EURO fan experiences using AI and blockchain

Building on the existing blockchain project VATRENI, this partnership seeks to enhance knowledge and explore new opportunities enabled by the fusion of artificial intelligence and blockchain. These experiences are not limited to attending matches but are also online and accessible to everyone.

"The mission of HNS is to ensure the development of Croatian football for the future, aligned with trends not only in sports but also in society as a whole, particularly among football enthusiasts and fans of the Croatian national team. The world of fan experiences is evolving as rapidly as new technologies like cryptocurrencies and artificial intelligence become part of our everyday lives, and we are keeping pace with and furthering this development through our VATRENI project", said Marijan Kustić, President of HNS.

🚀 HNS x Kadena: Novi standard za navijače kroz umjetnu inteligenciju i blockchain! 🚀

Hrvatski nogometni savez (@HNS_CFF) i globalna blockchain tvrtka @kadena_io sklopili su ekskluzivno partnerstvo do 2028., koje obuhvaća Svjetsko prvenstvo 2026. i Europsko prvenstvo 2028.!… pic.twitter.com/wWuXMdMDF5

— HNS (@HNS_CFF) February 6, 2025

Joel Woodman, Kadena’s Head of Partnerships, added: "The goal of the VATRENI token is to push the boundaries of traditional fan engagement opportunities from the past and introduce a more forward-looking, fan-centric experience. We are excited to collaborate with our partners in integrating various new technologies into the Croatian Football Federation’s ecosystem, including AI tools, virtual experiences, and personalized activations that bring a whole new dynamic to the fan experience".

This multi-year collaboration will introduce new types of high-visibility activations, access to VIP experiences, and the migration of the VATRENI token from Polygon to Kadena through the Kinesis Bridge. Additional details can be found on the dedicated social network for the VATRENI project (Vatreni Token on X).

Foto: Arhiva HNS

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