A frictionless leap

Croatian Football Federation Official Store App Becomes First to Reward Crypto for Fan Loyalty

07.10.2025.

Photo by: Arhiva HNS

Croatian Football Federation (HNS) and Kadena launch token rewards inside the team’s official app, adding crypto wallets for every HNS fan without crypto complexity.

The Croatian Football Federation (HNS) - Official Store app has launched automatic cryptocurrency rewards for fans on Kadena, becoming the first national team to integrate cryptocurrency directly into a fan loyalty program. Starting today, all of the HNS - Official Store app’s fans will instantly earn 1% back in VATRENI tokens, powered by Kadena, any time they purchase a jersey, scarf, or other merchandise. Rewards will be redeemable for merchandise and VIP experiences, with match tickets also expected to be on the roadmap in the future.

In addition to Kadena’s HNS ticket giveaways and reward pools, the loyalty program is part of an exclusive multi-year partnership announced in February. Fans can now automatically receive the VATRENI token as a reward on digital wallets linked to their accounts. App adoption is expected to grow to hundreds of thousands of wallets ahead of the 2026 World Cup.

The announcement comes just two days before Croatia faces the Czech Republic in a crucial World Cup qualifier on October 9, followed by the Gibraltar match on October 12. These matches are expected to drive immediate adoption as fans gear up to support the Croatian team on the road to the 2026 World Cup.

"For the Croatian Football Federation, integrating Kadena is a frictionless leap in fan engagement and monetization. Fans enjoy their familiar app experience, but under the hood, blockchain drives deeper loyalty and new rewards. The federation generates more revenue, reaches fans in smarter ways, and avoids the overhead of old-school loyalty platforms," said Joel Woodman, Kadena’s Head of Partnerships.

Ready to start earning rewards? Download the HNS - Official Store app today!

About Kadena

Kadena is a Proof-of-Work blockchain ecosystem delivering high throughput with near-zero transaction fees through its unique Chainweb architecture. The platform serves developers, enterprises, and hundreds of thousands of users worldwide. Kadena solves the blockchain trilemma by scaling horizontally while maintaining Bitcoin-level security and true decentralization.

Kadena is introducing EVM-compatibility (currently in testnet) to support Solidity smart contracts alongside Pact, Kadena’s secure smart contract language, making it possible to build applications that are secure, scalable, and accessible to mainstream users.

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